Steven Covey is the most remembered by his book – Seven Habits of Highly Effective People. The number 1 habit he recommends is Be Proactive. Managing upwards and self promotion skills are both about how you proactively build your work reputation with the influential people around you starting with your manager.
Your manager and your job description will never tell you to do this. This is why you need to be proactive – invest time to develop these skills and take control of your career. See the one hour coaching seminar – How to Manage Upwards below along with key articles to help you get started.