Tips on How to “Cold Call” a Distance Contact
“Cold Calling” anyone is never easy. I had to learn it early in my career. A year after college, while working for McKinsey, I had to “cold call” competitors of our client to find out about their expansion plans in China. I was shocked when I first got the assignment. I remember thinking “how am I going to pull this off? I have to call complete strangers. I can’t tell them the name of my client, but I have to be honest and tell them that my client is their competitor.” ...